When you’re an attorney, marketing is hugely important. You work in a aggressive field filled with smart individuals, all competing for the same potential clients. Clearly, marketing your skills is a huge factor in determining your success.

A new marketing venue for attorneys is the Internet. Never before has so much information been available to people looking for a lawyer. There are lots of ways of marketing yourself online – the most scalable and efficient method being attorney SEO.

Attorney search engine optimization is the process of optimizing your website and driving traffic to it through the search engines. Google has quickly become the world’s largest search engine, so attorney SEO primarily involves trying to rank higher in Google.

There are lots of different strategies to rank higher in Google, however, without the proper “keyword research,” ranking high means nothing. You see, we here at 360 SEO Company focus on getting your website traffic that will actually convert into paying clients. Random people don’t need a [insert type of lawyer (i.e. criminal defense, car accident, etc.)] lawyer in [insert your city]. Random people need random things. If you don’t properly target your business to the type of people who will actually become clients, you may as well take the money you’re putting towards your marketing budget and gamble it away on the blackjack tables.

When we market attorneys, we always focus on targeting the right customer base. This involves making sure that people in your area looking for a lawyer like you click on your website, instead of a competitor’s site. We always make sure that the actual people you get on the phone are people who will most likely become clients. Your time is valuable and shouldn’t be spent chasing unlikely leads.

The methods we use with attorney search engine optimization are top-tier – we’re always innovating with new ideas and strategies to help our clients rank higher than their competitors. If you don’t think we know what we’re doing when it comes to attorney SEO, just ask yourself a simple question – how did you get to this website? Right. If we didn’t know SEO, you wouldn’t be here in the first place. So now that you’re here, give us a call at (415) 747-5567 or send us an email below and we’ll be sure to get back to you ASAP with a free quote and/or consultation.

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